Background
Astrum is a crypto brand concept which is based on a blockchain technology, with a core emphasis on financing of scientific advancement, transparency, quick and safe transactions, and charitable endeavors. Consequently, a comprehensive analysis was carried out to evaluate the relative promise of these fundamental principles from both conceptual and design aspects.
Thinking and Metaphor
I decided to turn my attention to science and explore its profound significance to the development of human civilisation. In this endeavour, I sought a metaphorical representation that depicts science as a driving force that fuels progress, facilitating fundamental innovation and advancement. It epitomises speed like lightning strikes and signifies the conquest of new heights.
Drawing inspiration from the imagery of speed and elevation, I came up with an impactful metaphor. Within the logo, the representation of swift ascension to the altitudes is epitomized by the imagery of a space rocket breaking the upper atmosphere. This symbolizes the unwavering dedication to the pursuit of knowledge and research, serving as a reflection of scientific progress.
Concurrently, the core visuals are meticulously constructed around the layers of the atmosphere. This not only underscores themes of globalization and height, but also infuses the brand with a dynamic, vibrant and fresh aesthetic.
I am open to new project collaborations with brands and design agencies. Feel free to reach me out at dsgn.pili@gmail.com to discuss a new project or a long-term collaboration.
